The infinity loop. A symbol which for some represents resurrection and renewal, the limitless nature of energy, of harmony and balance.
I worked on various videos - event teaser, opener, logo sting, guest speaker intro - for this internal pharmaceutical company event looking back to celebrate their achievements so far and focus on goals moving forward.
The event logo was my main visual reference and I used elements of it in different ways, incorporating lines from the infinity loop into live action footage and various typography styles:
Client-provided a pre-designed style guide and static logo for my reference to work to:
Another animator initially animated the infinity loop logo. Whilst faithful to the original static design, it lacked finesse and was not to the client's satisfaction.
I was asked to rebuild it, adding little touches to make it more dynamic, paying special attention to the flow of particles and glow effects to make it feel 'alive'.
The guest speaker is a trailblazer in the field of aviation. I incorporated lines from the infinity loop and alternative colours from the brand guidelines to design the 'key facts' sections. Editorially, I structured this with a quiet, slow start that builds to an explosive finale to ramp up the excitement for when the speaker walks on stage:
A key presenter was unable to attend the live event in person. Typically, a pre-recorded presentation at the company's premises would suffice, but instead the creative producer had a better idea to film him on green-screen and I added the infinity loop to curve around him, keeping his presentation on brand and more dynamic than a static background:
